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Pure Endurance contains a concentrated protein that is found in deer velvet antler. It is this protein concentrate that is high in amino acids where the natural growth factors are found.

Velvet antler can be defined as the antlers of male deer during the phase of rapid growth. Referred to as velvet antler because of the velvet-like covering, it is important to note that the entire antler is velvet, not just the covering. Velvet antler is living tissue that grows at the very fast rate of up to 2 centimeters per day in some species. This means the cartilage, bone, and support tissue such as nerves, blood vessels and hair follicles must grow at this phenomenal pace.

The factors that are actually responsible for the rapid regeneration of the velvet antler can explain the powerful health benefits of the product. Velvet antler is unique in that it grows each spring, is cast in the late winter, and is replaced the following spring by the same natural process. So velvet antler is not only a powerful and unique product in the animal kingdom; it is also a renewable resource. It can be removed annually with no harm to the animal.